> For the complete documentation index, see [llms.txt](https://themochi-app.gitbook.io/mochi-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://themochi-app.gitbook.io/mochi-docs/readme.md). # Welcome to Mochi Your DM intelligence platform for high-ticket sales teams. Mochi turns your Instagram DMs into a structured sales pipeline. Your team responds to leads, tracks conversations through funnel stages, books calls, and closes deals — all from one platform. ## What Mochi Does * **Centralizes your DMs** — All Instagram conversations in one inbox your whole team can access * **Tracks your pipeline** — Every lead moves through stages from New to Won, so nothing falls through the cracks * **Automates the busywork** — AI-powered tagging, follow-up reminders, and conversation analysis * **Gives you visibility** — Dashboards and daily digests show team performance without micromanaging * **Scales your voice** — Voice cloning lets setters send voice notes that sound like you ## Who It's For Mochi is built for creators and coaches running high-ticket sales through Instagram DMs. If your sales process involves: * Setters qualifying leads in DMs * Closers booking and closing calls * A creator or manager overseeing the pipeline Then Mochi replaces the spreadsheets, scattered DM tabs, and manual tracking your team is probably using today. ## Getting Started New to Mochi? Start here: 1. Sign up 2. Set up your organization 3. Connect Instagram 4. Unlock your account 5. Invite your team Most teams are fully operational within one business day. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://themochi-app.gitbook.io/mochi-docs/readme.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.