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# Intelligence

The Intelligence settings control Mochi's AI capabilities — how it understands your business, communicates in your style, and handles conversations.

## Available From Day One

These features work immediately after onboarding — no minimum data required.

### Spam Filter

Mochi automatically filters spam conversations so your team doesn't waste time on them.

{% hint style="success" %}
**Enabled by default**
{% endhint %}

* Customize the spam detection rules with a custom prompt
* Filtered conversations are excluded from your pipeline

### Lead Summaries

AI generates summaries for new leads based on their conversation. Customize the summary prompt to control what the AI focuses on.

### Custom AI Prompts

Fine-tune how these features work:

* **Lead summary prompt** — How AI summarizes new leads
* **Spam filter prompt** — How AI identifies and filters spam conversations

## Unlocked After 500 Inbox Messages

The advanced AI features — Creator DNA, AI Setter, and conversation analysis — require at least **500 inbox messages** to have enough data to learn from. Once you hit that threshold, they turn on automatically.

### Creator DNA

Creator DNA is how the AI learns to sound like you and sell like you. It consists of four profiles:

#### Voice Profile

How you communicate — your tone, vocabulary, and style. The AI uses this to generate responses and voice notes that match your natural communication patterns.

#### Sales Playbook

Your sales methodology — the scripts, frameworks, and approaches your team uses to move leads through the funnel. This informs AI reply suggestions and conversation analysis.

#### Audience Profile

Who your ideal customers are — demographics, pain points, goals, and buying signals. Helps the AI identify and qualify leads more accurately.

#### Offer Profile

What you sell — your products, services, pricing tiers, and value propositions. Ensures AI suggestions reference the right offers at the right time.

### AI Setter Configuration

#### AI Phase

Once unlocked, control how much the AI does:

* **Disabled** — No AI features
* **Analytics Only** — AI analyzes conversations but never sends messages
* **Full** — AI suggests replies and can handle conversations during Away Mode

#### Away Mode Settings

Configure what happens when your team is unavailable:

* **Enable/disable** per organization or per team member
* **Timeout duration** — How long to wait (1 minute to 24 hours) before AI takes over
* Default is 30 minutes


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